a lot of times what they're doing is really just search engine optimization which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now gotten rid of this bad information to actually it is still there. it's just pushed down in terms of relevance scoring for the search engine so it doesn't come off as highly. >> i like to think they displaced the information. >> they bury it and it comes up on page five of your google search instead of page one or whatever. >> another question. [inaudible] there's a screenshot of somebody at a baby shower. and you pass along that information. and adverse pursuing comes from the. could you be liable for negligence? >> whether or not we can be liable, i would leave that answer -- >> have you experienced that? >> we have not had that experience. to reiterate a couple of points, we are looking for a very unchecked a set of information and the reason we have a dispute resolution process is, in a situation where let's say an air were to occur and we were to misidentify som